Chick-fil-A
Here's a small sampling of the work I've done as ICON's lead writer and strategist for Chick-fil-A. When the Home of the Original Chicken Sandwich made its shift to a new VIS and brand voice, we helped test, push, define, and redefine the rules, navigating the best path forward for the brand. The lion's share of this work isn't out in the market yet, so please email me if you'd like to see more.
Strategy for a Chick-fil-A Catering test campaign
Tabletop invitation to promote the catering business
In-restaurant Catering for All Occasions table runner
Tray liners to showcase the variety of catering tray options
Lenticular image panel for restaurants' vestibule area
Drive-thru iPad topper
Gift card holders
Test campaign for new Family Style Meals
Promo panels for mall operators that serve limited menus
