Atlanta Bike Share
Atlanta rolled out its bike share program in 2016. I gave it a name, a tag, and helped create the strategy to guide the look and feel of the experience.
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The name sounds a bit like "real A," a nod to the authenticity of exploring the city we affectionately call "The A" by bike.
I'd love to press a magic button and see the complete path (the relay) just one bike has traveled as its been shared from person to person, from point A to point B to point C...
Mayor Kasim Reed introduced Atlanta to Relay at the program's launch party downtown.
Mayor Reed and a hundred others celebrated the occasion with a two-mile inaugural ride.
So far, there are 500 Relay bikes cruising around Atlanta and more than 50 stations citywide.
