Which one will you choose?

Here are a few options for my bio. My recommendation is C, but I'd love to hear your thoughts.

amy.loparo@gmail.com

704.578.1263

Option A: CORPORATE w/ family detail closer (for warmth)

After graduating magna cum laude from Duke University with a Bachelor of Arts in English, Amy began her career as a Category Analyst at Family Dollar, Inc. in Charlotte, NC. Two years later, she moved to Atlanta, GA to study copywriting at Portfolio Center. Since 2020, she's been an independent brand strategist and copywriter. Her past job titles have included Associate Director at PitchMaps, a B2B messaging consultancy; Senior Strategist at Adrenaline Agency; Senior Writer at Kids2 (Baby Einstein, Bright Starts, and Ingenuity brands); and Writer & Strategist at Iconologic. Amy loves spending time with her husband and kids, Devon, Nora, and Anthony, and their cat, Waffle.

Option B: Facts that say, "I'm eccentric!"

Okra lover. Former magician's assistant. Stickler for details.

I try to listen to "Good Vibrations" every day.

OPTION C: services-focused; Conversational

There's more than one way to skin a cat, but some approaches are definitely smarter and better. This bio page is a sneak peek at my process for any project. I brainstorm a long list of creative directions; define, develop, and share a handful of those ideas; and recommend the one that makes the most strategic sense.

My experience lies in brand strategy and engagement, research, naming, storytelling, content strategy and web writing, scripts, and brochure writing. I love getting involved early in the discovery phase, when the quest for the big concept has just begun. In short, I can help with almost anything except skinning a cat. Don't ask me to do that.